Positive thinking
22 Oct 2007 | by Tonya Garcia
those evolve hopefully into what s become known as cause branding work [something] the corporation ...
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Search results for "Branding"
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Jobs | Agency Showcase | Ad creativeOC draws tourist press to aid sea-turtle efforts
24 Jan 2008 | by Ted McKenna
sea turtles from overfishing and other threats. Design firm Fuzion created the branding behind the ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
consumer engagement as the most important component of a strong cause branding program and 28% identified ...
Cause efforts go deeper than dollars
16 Apr 2007 | by Scott Pansky
three simple reasons: sales, traffic, and branding. By selecting a charity du jour or hottest issue ...
Pro bono work proves beneficial on many fronts
09 Feb 2007 | by Hamilton Nolan
prioritize, says Capstrat EVP Karen Albritton. We ve done everything from branding to traditional media ...
Komen rebrands after 25 years using promise rings to engage
25 Jan 2007 | by Marc Longpre
team: Weber Shandwick Other marketing: Adv. (Tracy Locke), Branding (Duffy Partners) Launch ...
Survey finds word of mouth important to reach potential donors
24 Jan 2007 | by Keith O'Brien
and older. Cone also announced the formalization of its cause branding for nonprofits practice, which ...
OutOnTheNet.com targets GLBT community directly
08 Dec 2006 | by Randi Schmelzer
sponsor at New York's Original GLBT Expo in March. The site also plans to host consumer-oriented branding ...
All things considered
06 Nov 2006 | by Julia Hood
David Becker, CEO of packaging and branding firm Philippe Becker Design, to be featured in the San ...
Freescale uses SMS to tout name change
10 Jul 2006 | by Ted McKenna
Freescale Semiconductor takes advantage of SMS' popularity in China to convey branding effort...for a branding campaign by Austin, TX-based Freescale Semiconductor, a maker of embedded ...
