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Ogilvy counseling China on food-safety response

14 Sep 2007 | by Ted McKenna

through a joint venture with Tsinghua University called the Tsinghua-Ogilvy Program for Public Branding ...

Aon selects GolinHarris as AOR

22 Aug 2007 | by Michael Bush

the areas of branding and corporate reputation. Fred Cook, president and CEO of Golin, said the focus ...

J&J must expand candid conversation everywhere

16 Aug 2007

, especially when it involves a dry topic like branding rights, was going to have a negative impact on its ...

InfoUSA hires Sloane, battles bad press

14 Aug 2007 | by Tonya Garcia

branding and reputation in the marketplace, said Sloane CEO Elliot Sloane. We re going to talk to the ...

Ogilvy partnership helps counsel Chinese officials

23 Jul 2007 | by Ted McKenna

Program for Public Branding, which serves as a kind of think tank on branding issues. Recently the ...

Preparing for a new world of marketing

11 Jun 2007 | by Michael Bush

tap PR professionals for corporate and product branding work (64.5%), crisis and issues management ...

Cause efforts go deeper than dollars

16 Apr 2007 | by Scott Pansky

three simple reasons: sales, traffic, and branding. By selecting a charity du jour or hottest issue ...

Information not a waste of money

26 Mar 2007 | by Michael Clendenin

difference between image advertising and informational messaging. Our ON IT branding campaign has been in ...

Book of lists 2006

18 Dec 2006

country the poster child for nation branding. It also gave new meaning to "excess litigation." 4 ...

Ten Rising Stars: Maryann Cammarata

09 Nov 2006 | by Tonya Garcia

meetings. Maryann Cammarata, 28, a VP in Ruder Finn's corporate branding group, had that chance ...

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