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Maxell touts performance to younger target via X Games

02 Aug 2007 | by Irene Chang

handled PR for the branding campaign, which focused on positioning Maxell as a performance leader within ...

A show of support

02 Jul 2007 | by Ted McKenna

branding ourselves with non-political action brings far greater good in the long term, Linebaugh says ...

ASPCA breeds collaboration

15 May 2007 | by Ted McKenna

the campaign. Also, in employing its high-concept orange branding strategy - on press materials ...

USA Today names AOR

05 Apr 2007 | by Hamilton Nolan

issue an RFP for the account, according to Isaf. Arnold has worked with it on project-based branding ...

Sydney goes dark in effort to shed light on global warming

30 Mar 2007 | by Irene Chang

publicity stunt... offers excellent branding opportunities for companies looking to highlight their ...

Strange currencies

29 Mar 2007 | by Tonya Garcia

. Thehappycorp is a marketing and branding firm, or a creative company, says Jaeger, so as not to limit our ...

Behind the scenes of a powerhouse

24 Feb 2007 | by Randi Schmelzer

decade-long penchant for cool kid tactics and returned to a traditional approach to overall network branding ...

Komen rebrands after 25 years using promise rings to engage

25 Jan 2007 | by Marc Longpre

team: Weber Shandwick Other marketing: Adv. (Tracy Locke), Branding (Duffy Partners) Launch ...

Israel branding effort aims to humanize nation's image

14 Dec 2006 | by Ted McKenna

NEW YORK: The Israeli government is developing a branding campaign that will use traditional and

OutOnTheNet.com targets GLBT community directly

08 Dec 2006 | by Randi Schmelzer

sponsor at New York's Original GLBT Expo in March. The site also plans to host consumer-oriented branding ...

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