13 Nov 2007
| by Hamilton Nolan
NEW YORK: NBC Universal turned inward last week for one of the most comprehensive green branding...and branding events. The overarching goal, she said, is to make NBCU the leading green media company ...
23 Oct 2007
| by Ted McKenna
branding and public outreach effort encouraging more consumers to consult BBB databases prior to making...branding consistency in the 128 branches in the US and Canada; many were only loosely adhering to ...
22 Oct 2007
| by Tonya Garcia
those evolve hopefully into what s become known as cause branding work [something] the corporation ...
22 Oct 2007
| by Hamilton Nolan
great branding tools for the firms themselves. The key is to find a niche that reflects an agency s ...
11 Oct 2007
| by Irene Chang
BKFK, a branding and licensing company dedicated to teens. We want to empower teens and encourage the ...
08 Oct 2007
| by Hamilton Nolan
NEW YORK: The New York Times is launching a new branding campaign aimed at promoting each of the...program, he said. The branding push, however, has largely the same goal: to drive more Web traffic to the ...
03 Sep 2007
| by Hamilton Nolan
, internal communications, and branding work. A veteran of CBS and other mainstream media brands, Sporkin ...
02 Sep 2007
| by David Ward
branding group VP at Fleishman-Hillard s St. Louis office, says that s especially true when it comes to ...
27 Aug 2007
| by Hamilton Nolan
Placing a client's name on some free giveaway item may be the most rudimentary form of branding.
27 Aug 2007
| by Michael Bush, Tonya Garcia, Randi Schmelzer, and Aarti Shah
, many have been shy to move from verbal to visual branding and communications. Horn is taking the lead ...