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Search results for "Branding"

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Ogilvy counseling China on food-safety response

through a joint venture with Tsinghua University called the Tsinghua-Ogilvy Program for Public Branding ...

A matter of trust

, internal communications, and branding work. A veteran of CBS and other mainstream media brands, Sporkin ...

Comms pros consult on US military report

available at www.rand.org , discussed how the military could effectively use corporate branding and ...

Ogilvy partnership helps counsel Chinese officials

Program for Public Branding, which serves as a kind of think tank on branding issues. Recently the ...

Candidates' brand attributes factor into voters' decisions

launched, positioned, and advertised like products. With the current obsession with product branding ...

Holt parlays political savvy into own practice

legislation and public policy debates is different from traditional clients in terms of branding or marketing ...

Former LA DWP comms director details peculiarities at Dowie trial

's assistance in crafting a new branding campaign and tagline, "We work for LA." "Do you know why an outside ...

Who to watch

aspect of the China story is the continuing maturity of attitudes towards branding and marketing, and ...

Anti-smoking group offers teens another dose of Truth

arrow" that hovers over the heads of unsuspecting people, branding them as "passive aggressive" or ...

Court TV grabs viewers by showcasing dual offerings

. "Branding means a lot to these niche cable networks," she says. "In a world of hundreds of cable networks ...

 

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