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Resident Evil 6 to sponsor 'The Walking Dead'

14 May 2012 | by Maisie McCabe

negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch-up ...

Private View: Robert Campbell and Andy Nairn

22 Mar 2012

wonder whether the branding's strong enough: while the creative idea is nicely lateral and well-executed ...

Editor's comment: Welcome - Sony Mobile launch adopts Bravia ethos

21 Mar 2012 | by Noelle McElhatton

single status with a branding campaign (see page 6). The stakes for Sony couldn't be higher, including ...

Homebase targets women with 'stylish' new brand identity

28 Feb 2012 | by Nicola Clark

The new look, which the retailer began planning a year ago, has been created by branding agency ...

VIDEO: Mark Ronson and James Eadie on Coca-Cola's 'Move to the beat' campaign

17 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

brands or record labels: "At first it s easy to be cynical and say that it s a branding thing, but I ...

Sony Ericsson marketing boss Hilton exits amid relaunch

14 Feb 2012 | by Matthew Chapman

branding. The change follows Sony's acquisition of Ericsson's 50% stake in the business for 964m last ...

Private Hear: January 2012

26 Jan 2012

branding and a rapid disclaimer. Blimey. Suddenly, it s over. The message didn t really stick for me a ...

The AA 'who will stop Jack Frost?' by McCann London

19 Jan 2012

The campaign introduces Jack Frost, who freezes people. A trailer with no AA branding was released ...

PizzaExpress launches celeb-led campaign

17 Jan 2012 | by John Reynolds

branding with a celebrity-led campaign.

The Annual 2011: Top 10 radio ads

20 Dec 2011 | by Staff

its place here for the way that it has successfully migrated what were essentially televisual branding ...

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