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Adwatch (Mar 28) top 20 recall: Boots

old-fashioned telly: check. 'Here come the girls' music to boost branding: check. '3 for 2' promotion: check. So ...

Is marketing at a crossroads?

and schemes" witnessed during more than 20-years working "on the front lines of the branding wars ...

Chime's advertising profits climb to £6.4m

and branding specialist, has conditionally agreed to acquire 100% of sports marketing agency iLuk, and ...

Adwatch (Mar 7) top 20 recall: McDonalds

human insight with the right amount of branding, which adds to the spot's credibility. 9 OUT OF 10 ...

Five digital ad formats that make a difference for your brand

branding becoming more important for advertisers, how can creative formats be best used to build a brand ...

Trend report: Can media help save the high street?

do a branding and a promotional job. More and more retailers are seeing the benefit of outdoor s new ...

Sony Ericsson slips into the red ahead of rebrand

campaigns for new products. Sony Ericsson recently hired global branding consultancy The Gild to assist ...

Seven best practices for building a smart ad

performance of their online branding campaigns. To answer this, we analyzed nearly 300,000 creatives and ...

PHD claims Grand Prix in Agency of the Year

Fast Track Branding Interbrand Customer publishing Publicis Blueprint Contact centres ...

Adwatch (Dec 7) - Top 20 recall: John Lewis

employee blurs for such an enlightened partnership, proving that branding should work inside and out, and ...

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