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Mobile to be 'biggest branding product on the planet', says IAB chairman

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a

WPP lands global Bank of America ad and branding account

WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and...The team will handle Bank of America's overall brand positioning, as well as branding and ...

Lucre handed branding and CRM brief by Portal

Lucre has been enlisted to make a name for business consultancy and IBM partner Portal.

Tobacco branding ban debate: reaction from all sides

business" in Britain and will launch a consultation into stripping cigarette packets of all branding ...

Branding 'police' mask non-sponsor logos at Olympic venues

are under way at venues, including Wimbledon and Wembley, to cover corporate branding. This will ...

Branding Agency of the Year: Interbrand

decade for Interbrand , which has been named Marketing's Branding Agency of the Year. Interbrand ...

Helen Edwards on Branding: Blurred visionaries

'negative' branding is bad, and somehow that spilled over into squeamishness about the P-word. If your brand ...

Helen Edwards on Branding: Virgin modesty

Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.

Helen Edwards on Branding: Make my brand

Customisation can give brands a competitive edge - if customer-satisfaction basics are also fulfilled.

Marlboro owner to sue over cigarette branding clampdown

Tobacco giant Philip Morris has started legal proceedings against the Australian government's passing of legislation to make plain packaging mandatory for cigarettes.

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