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Think BR: Promoting the UK as a global hub of creativity

unparalleled opportunity by underlining how investment in branding yields significant financial returns at the ...

Trading places: this week's people moves

. ( Campaign ) Jon Tipple , McCann London 's head of planning, has moved to sister branding agency ...

Think BR: Reshaping the future of display advertising

half of online display budgets are spent on branding now, these new ads will open the floodgates to big ...

Five digital ad formats that make a difference for your brand

branding becoming more important for advertisers, how can creative formats be best used to build a brand ...

Think BR: The new era of emotive advertising

. Another intriguing correlation with this emotive branding exercise is the rise of the happiness study ...

Appointment to View: How the AA made its own horror film trailer

film'." With no AA branding, the ad aims to lead the viewer into believing it is a trailer for a ...

Think BR: London 2012 - ignoring the guerrilla in the room

no clearly visible branding, and Bavaria commented at the time "FIFA doesn t have a monopoly on the ...

Seven best practices for building a smart ad

performance of their online branding campaigns. To answer this, we analyzed nearly 300,000 creatives and ...

Think BR: Brand consistency in a fragmenting world

consistency is one of the top ten most important aspects in successful branding - if not the most important ...

Omnicom takes majority stake in India's Mudra Group

Group comprises four agency networks: branding and communications agency Mudra India; marketing and ...

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