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General Motors confirms it is 'reassessing' Facebook ad spend

GM has trialled branding on Facebook for a number of its car marques, including a new app for US ...

Resident Evil 6 to sponsor 'The Walking Dead'

negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch-up ...

IPC ramps up ad-funded games offering

fantastic at driving the engagement of potentially huge audiences. "They're also great at branding and ...

Admiral to sponsor motoring on Discovery

opening credits, ad breaks and closing titles of all motoring shows, and branding within the on-air ...

CNBC extends partnership with F1's Marussia team

As part of the deal, announced on 15 March, CNBC will have branding on the sides of the new ...

SXSW: Social TV strategies need to be tailored to programmes and about long-term

can be used for branding, marketing and content distribution, all leveraged differently depending on ...

Sky raids News International to appoint Rey new MD of Business division

the use of foreign satellite services, which effectively prevents pubs from airing Sky s branding and ...

Trend report: Can media help save the high street?

do a branding and a promotional job. More and more retailers are seeing the benefit of outdoor s new ...

Genes Reunited sponsors The Alan Titchmarsh Show

gardening tips. In addition to the on-air sponsorship bumpers, Genes Reunited will have branding on the ...

Plusnet to sponsor Celebrity Big Brother

. There will also be Plusnet branding on the show's advertisments, on the 'Celebrity Big Brother ...

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