ANALYSIS Organizational Case Study: Alzheimer's group aims efforts at baby boomers
03 May 2004 | by Alvin Hattal
of the branding effort is $5 million, an increase over the $2 million budget the previous year for PR ...
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Search results for "Branding"
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Jobs | Agency Showcase | Ad creativeFEATURE: The new relationships
07 Jun 2004 | by Beth Herskovits
healthcare banking conference. The agency also assisted with internal communication, branding, and media ...
ORGANIZATION CASE STUDY: Komen uses business savvy in breast-cancer fight
06 Oct 2003 | by Sherri Deatherage Green
gauge consumer awareness and the brand's strengths and weaknesses, Carter says. "Branding manager ...
NEWS IN BRIEF: Veteran joins Ruder Finn
17 Feb 2003
's corporate branding practice as EVP. Most recently at Ketchum, Simons will report to the practice's group
NEWS IN BRIEF: Grey acquires Darwin Medical
17 Feb 2003
Communications. The new company, led by CEO Stuart Smith, will focus on education and branding for the oncology
CORPORATE CASE STUDY: Cardinal Health looks to tell its tale after long silence
10 Feb 2003 | by SARA CALABRO
media relations, it is all part of branding. There is no distinction in my mind," claims Macrie. At ...
Cardinal taps Ketchum for $20m branding campaign
27 Jan 2003 | by SARA CALABRO
The initial branding component of the account, for which three other undisclosed Omnicom agencies ...
PHARMA'S PR DIAGNOSIS: Healthcare comms execs outline sector challenges
02 Dec 2002 | by SARA CALABRO
The November 20 event focused on the branding, integrated marketing, regulatory, and ethical ...
Dan Klores to promote new ambulance service in NYC
18 Nov 2002 | by MATTHEW ARNOLD
Communications to handle its PR, public affairs, and branding ahead of a major consumer publicity push.
Roche aligns marketing into Omnicom
28 Oct 2002 | by JOHN N. FRANK
will handle media; Footsteps, which will handle ethnic marketing; branding specialist Interbrand; and ...
