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View From The Top: 'I'm an activist. I'm too old to bullshit'

PR naivety can't easily be answered. Mark Griffiths, now director of branding agency Ideal Word, was ...

Lexis wins Domino's Pizza branding remit

Domino's Pizza has handed a six-figure corporate PR account to Lexis Public Relations as part of a drive to improve communication of its brand strength to potential franchisees and investors. Lexis was appointed by the AIM-listed fast-food firm on the back of a consumer project last year,...

FOCUS: CONSUMER PR - Turning bricks to clicks. The festive season is finally upon us, so how can the big high street retailers make the most of their brands online? Richard Carpenter goes e-shopping

York. These are the challenges that PR and branding experts have to come to terms with. Use your ...

Citigate and Yellow Door land Clarks job

media relations and corporate branding. Yellow Door, which is already working with Clarks as retail ...

INTERNATIONAL: Golin/Harris moves to snap up MWW Group

retention of MWW s separate branding was a key attraction to MWW president, CEO and principal owner Michael ...

Golin/Harris to build Lloyds TSB branding

million customers and 2,700 branches in the UK, did not have an agency working on consumer branding ...

Comet appoints B-M for family-focused PR push

championing the consumer would be a large part of the branding work. The brief is to distinguish them ...

Lidl sets UK branding task for Paradigm PR arm

the main challenge for the agency was to address the current branding of the chain, which is chiefly ...

Internet PR: E-tailers log on to the benefits of branding - Rapid expansion in the e-commerce

Over the past few weeks there has been a rash of new internet retailers hiring in PR expertise to build their cyber brands.

CAMPAIGNS: New name on the property market - Corporate Branding

Black Horse Agencies was acquired by the Bradford and Bingley Group on 1 April 1998. It was previously owned by Lloyds TSB, and the Black Horse name belongs to them. Therefore it was a legal requirement that the estate agency change its name and logo within a specified time period of the deal being...

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