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WPP lands global Bank of America ad and branding account

WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and...The team will handle Bank of America's overall brand positioning, as well as branding and ...

Helen Edwards: Buy My Face's lesson in brand charm

important branding lessons....simple thoughts about branding today. Textbook vernacular The idea behind Buy My Face isn't ...

Legal & General appoints Inferno

by helping them understand big life events. The branding agency Smith Milton created the company ...

The DIY creative brands

template created by a freelance expert, while bringing in assistance for big projects or long-term branding ...

Interactive: Twelve ideas for 2012

facilitator of that information rather than simply branding apps,' she adds. With HTML5 driving down the ...

The Annual 2011: Top 10 radio ads

its place here for the way that it has successfully migrated what were essentially televisual branding ...

Helen Edwards on Branding: Virgin modesty

Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.

Brand of the Year 2011 shortlist

and Marketing, show that powerful branding is vital when the going gets tough. "Having a trusted ...

Major brands join forces in Start Today sustainability initiative

Today branding, urging consumers to take 'one simple step' toward being more environmentally friendly ...

College Group sold to private equity investor Vitruvian Partners

to acquire and establish practices in public affairs, employee engagement, research, branding, design ...

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