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Casio hires Exposure for consumer drive

Red Bull Racing for the 2012 and 2013 Formula 1 season by branding its Edifice watches with the Red ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

. Tim Little, chief executive at heritage shoe brand Grenson, says that product and branding design are ...

Nissan's soaring sales: the strategy behind the success

through our communications,' he adds. Despite its success in the UK and overseas, branding experts ...

Starbucks marketer Ian Cranna on changes at the coffee chain

other areas; hence the ditching of the word 'coffee' from its branding last year. In November 2011 ...

Blue Rubicon launches agency Surname & Surname

and will draw on the agency's account experience, it has a separate branding and website. ...

Consumer insight: what marketers need to know about the New Type A woman

Ferreira, on a practical level, it is important in terms of branding for marketers to recognise that these ...

Weighing up Twitter's branded adventure

restrictive on the branding opportunities it offers. Adam Graham, chief executive of digital-focused agency ...

Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum

London 2012 chiefs are masking corporate branding on facilities at stadia ahead of the Games....sincerely doubt that the great sponsoring brands feel threatened by the branding on loo rolls. The ...

The joy of sex marketing

, managing director of branding agency Calling Brands , who has previously worked on activity for personal ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

The International Olympic Committee's draconian policy toward corporate branding in Olympic venues..., there will be no corporate branding. In the specially commissioned complex at Stratford, this has ...

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