News Analysis: Energy firms try to curb cynicism
18 Feb 2005
investments in branding and CSR, energy suppliers can regain trust by refraining from both rash disconnections ...
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investments in branding and CSR, energy suppliers can regain trust by refraining from both rash disconnections ...
' campaign was seen as an extension of that branding exercise. Objectives To persuade Yorkshire Water ...
audiences. Strategy and Plan In October last year, a branding review revealed that the top-line ...
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campaign would focus on branding, customer service and added value products . ...