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Edelman recruits Intel veteran in US

for branding, advertising, press relations and, in particular, the firm's ubiquitous Intel Inside ...

Brands2Life sets up font offensive

employees about the use of typefaces in their software and corporate branding, pointing out that around 40 ...

PR chief Adamson leaves HP for post at LogicaCMG

Gill. The post oversees corporate communications, investor relations, branding, internal and external ...

CAMPAIGNS: Technology PR - Profile boost for Network Associates

sustainable, proactive branding campaign to achieve long-term exposure. As one of Bite's retained clients, NA ...

UK consumers vote M&S as most trustworthy company

citizenship, which the researchers believe is a crucial part of branding. Trust is at the heart of ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

refuse to include branding or even use computerised technology to remove logos from photographs. But ...

FOCUS: HI-TECH PR - Finding a good home for the PC. More people are buying PCs, but are they leisure consumers or business users bringing work home from the office? By Stephanie France

. You can also look at branding. Do people look for a high performance, easy-to-use or cool PC ...

FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted in a flurry of mergers and acquisitions in the hi-tech sector. Good IT PR agencies both large and small must examine how they can benefit from the trend

demand for global branding and integrated worldwide communications in the technology industry ...

Henderson will boost FD drive to expand IT

responsibility of building a team to advise technology clients on branding, reputation and issues management ...

INTERNATIONAL: Former Intel man joins Hewlett-Packard board

affairs, events, and corporate branding. Roger Wilson, Hewlett-Packard s director of public affairs ...

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