PBP teams with H&K on electric-car initiative
25 Jan 2008 | by Ted McKenna
. Addis Creson helped create the Web site and branding for PBP and is also working on a consumer-facing ...
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Search results for "Branding"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""Branding"" again in:
Jobs | Agency Showcase | Ad creativeVolvo awards redefine brand quality
28 Apr 2008 | by Nicole Zerillo
core values, which, of course, is why car companies spend billions of dollars on corporate branding....The interconnectedness of luxury branding and personal image-making typically makes celebrities an ...
A matter of trust
03 Sep 2007 | by Hamilton Nolan
, internal communications, and branding work. A veteran of CBS and other mainstream media brands, Sporkin ...
'Diet' push boosts Flexcar use
26 Sep 2006 | by David Ward
transportation officials and community leaders, which gave the effort less of a branding feel and more of a ...
Free podcasts become driving force in BMW's branding push
10 Jul 2006 | by Lisa LaMotta
BMW has partnered with the Technology, Entertainment, and Design Conference (TED) to offer a series of podcasts that are downloadable at www.ted.com/tedtalks.
DARPA revamps race outreach
26 Jun 2006 | by Ted McKenna
five finishers. The coverage not only gave DARPA national exposure and "branding [that] companies have ...
GM banking on Harris to restore image
13 Feb 2006 | by Karl Greenberg
adds that if GM is in the mood to wean itself from incentives, develop better divisional branding, and ...
Corporate Branding: Chrysler plays up summer style for convertible push
11 Apr 2005 | by John N. Frank
Last year, Chrysler added a PT Cruiser convertible and a Crossfire roadster to a roster of other convertibles it offered in the US.
Mercedes hires Magnet in plan to attract new buyers
28 Apr 2003 | by John N. Frank
needed, said Diane McCulloch, SVP and head of Magnet's branding communications practice. Magnet CEO David ...
Corporate Case Study: World-class aspirations fuel Volvo's branding efforts
22 Jul 2002 | by ERIC ARNOLD
Volvo's PR group balances creativity with measurement not just to sell cars, but to be first-rate communicators. And having a consistently strong brand and message to work with doesn't hurt.
