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C&W cuts positions due to merger, economy

, keeping the C W name but rebranding with a new logo and branding strategy. Imperato remained CEO, while ...

Remington seeks brand boost, taps Clarke/EMA

to Jim Heidenreich, VP of global branding and North America marketing. Heidenreich, who was hired ...

Sears launches new effort to boost image, low sales

and newspapers is mostly targeting women, said Andrea Morgan, Euro EVP and MD of consumer branding ...

Supima spurs branding boost with pop-up store

NEW YORK: Luxury cotton brand Supima is launching a pop-up store in an effort to build brand awareness, as well as develop and solidify long-term relationships with designers.

BBB gets new logo, Web site makeover

branding and public outreach effort encouraging more consumers to consult BBB databases prior to making...branding consistency in the 128 branches in the US and Canada; many were only loosely adhering to ...

Positive thinking

those evolve hopefully into what s become known as cause branding work [something] the corporation ...

The spirit of generosity

consumer engagement as the most important component of a strong cause branding program and 28% identified ...

Hilfiger contest targets future leaders of style

BKFK, a branding and licensing company dedicated to teens. We want to empower teens and encourage the ...

WomenHeart breathes life into comms

, program assistant Marketing Services Agencies: SeaChange (branding and online strategy), First Degree ...

Ogilvy counseling China on food-safety response

through a joint venture with Tsinghua University called the Tsinghua-Ogilvy Program for Public Branding ...

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