Strange currencies
28 Feb 2007 | by Tonya Garcia
Kraft s own Macaroni Cheese, around since 1937, has had a double-pronged branding message that uses ...
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Search results for "Branding"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""Branding"" again in:
Jobs | Agency Showcase | Ad creativeSVC aids Miller-Coors merger
11 Oct 2007 | by Hamilton Nolan
tough to say what will happen in terms of a branding campaign, Marino said. He said the companies are ...
Seattle Roundtable: Moving the needle along
27 Nov 2006
trained in technology, public affairs, corporate reputation, and consumer branding. I am curious as to how ...
CORPORATE CASE STUDY: Chock full o'Nuts emphasizing its Big Apple flavor
15 Mar 2004 | by John N. Frank
general ennui among consumers when it comes to major branding efforts. "Consumers are rebelling against ...
CORPORATE CASE STUDY: How the former Philip Morris faced its image issues
19 Jan 2004 | by Matthew Creamer
Robinson, managing director at CoreBrand, a branding firm that does some work for Altria. What made the ...
ANALYSIS: Injecting branding
14 Jul 2003 | by Sara Calabro
'brand.' As the commissioner noted in his memo, Pitts 'is also a branding expert, and we've discussed the ...
Singer and Ketchum unite to pull in Pabst
07 Apr 2003 | by Andrew Gordon
rolling out our branding campaigns one by one." Among Pabst's beer brands are Blue Ribbon, Colt 45, Old ...
JS2 named AOR for coffee franchise, LA movie theaters
17 Feb 2003 | by ANITA CHABRIA
entertainment-industry favorites for premieres. JS2 will focus its efforts on a branding campaign. "It's about ...
Dr Pepper to put PR muscle into milk drink
17 Feb 2003 | by JOHN N. FRANK
looking for branding and some entertainment connected with the product," he said. Dr Pepper wants to ...
Krispy Kreme sticks to its PR recipe in Philly opening
18 Nov 2002 | by MATTHEW ZINMAN
understands the market, the power of branding, and the passion for our brand. This opening is part of our ...
