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SVC aids Miller-Coors merger

11 Oct 2007 | by Hamilton Nolan

tough to say what will happen in terms of a branding campaign, Marino said. He said the companies are ...

Strange currencies

01 May 2007 | by Tonya Garcia

kitschy branding, some wineries are running the risk of undermining themselves. The minute you put a ...

When it comes to branding, Starbucks' cup runneth over

26 Mar 2007 | by Greg Schneiders

branding in the most public of places - on its coffee cups. Starbucks cups, of course, were never just ...

What goes online

07 Feb 2007 | by Keith O'Brien

needs ads and branding with more staying power if they are to gain any market share. Beer ape can only ...

WFLA mixes in Bombay Sapphire

28 Aug 2006 | by David Ward

additional branding as they shot the segment from multiple angles. What was the impact of the hit ...

Great moments in consumer PR

14 Aug 2006 | by Eleanor Trickett

only realized the potential benefits of partnership, it also saw a branding opportunity, as well as a ...

Coke's Chandler quits for global role at APCO

10 Aug 2006 | by Daniel Rogers, PRWeek UK

reputation issues for Coke. We want to offer his knowledge of this, and branding issues, to corporate clients ...

Harrison & Shriftman picks up W account

21 Jun 2006 | by Lisa LaMotta

H S will provide national and international media relations, branding strategy, and event ...

Critical films don't faze fast-food giants

19 Jun 2006 | by Michael Bush

Brand Identity Guru (BIG), a Boston-based marketing and branding agency, recognizes that these companies ...

Sunkist teams up with Six Flags for healthy marketing

23 Feb 2006 | by Randi Schmelzer

Sunkist Fun Fruits in Six Flags Kids Meals. In addition, Sunkist branding will be apparent throughout the ...

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