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American Cancer Society selects AOR

healthcare, digital, branding, oncology, and patient perspective expertise. ...

MGM launches 'Pinkitude' breast cancer awareness campaign

, a multi-level branding initiative on August 14. Inspired by the MGM character the Pink Panther, the

AAFP jumps into American healthcare fray

WASHINGTON: The American Academy of Family Physicians (AAFP) has begun a major branding campaign in

The spirit of generosity

consumer engagement as the most important component of a strong cause branding program and 28% identified ...

'Times' promotes online brand

NEW YORK: The New York Times is launching a new branding campaign aimed at promoting each of the...program, he said. The branding push, however, has largely the same goal: to drive more Web traffic to the ...

WomenHeart breathes life into comms

, program assistant Marketing Services Agencies: SeaChange (branding and online strategy), First Degree ...

Ogilvy counseling China on food-safety response

through a joint venture with Tsinghua University called the Tsinghua-Ogilvy Program for Public Branding ...

Quintiles boosts work force

rewarding. So the effort took on the tagline Work Worth Doing. Branding efforts would help connect ...

J&J must expand candid conversation everywhere

, especially when it involves a dry topic like branding rights, was going to have a negative impact on its ...

Dial, Henkel unveil push to unite brands

programs help align us in terms of corporate branding, said Violi. This particular program [is] not just ...

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