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American Cancer Society selects AOR

healthcare, digital, branding, oncology, and patient perspective expertise. ...

MGM launches 'Pinkitude' breast cancer awareness campaign

, a multi-level branding initiative on August 14. Inspired by the MGM character the Pink Panther, the

BBB gets new logo, Web site makeover

branding and public outreach effort encouraging more consumers to consult BBB databases prior to making...branding consistency in the 128 branches in the US and Canada; many were only loosely adhering to ...

Positive thinking

those evolve hopefully into what s become known as cause branding work [something] the corporation ...

The spirit of generosity

consumer engagement as the most important component of a strong cause branding program and 28% identified ...

WomenHeart breathes life into comms

, program assistant Marketing Services Agencies: SeaChange (branding and online strategy), First Degree ...

ASPCA breeds collaboration

the campaign. Also, in employing its high-concept orange branding strategy - on press materials ...

March of Dimes taps Barkley for cause branding

branding assignment after a lengthy review....organization chose Barkley because of its strong record in cause branding, including work with Lee Jeans and ...

Komen rebrands after 25 years using promise rings to engage

team: Weber Shandwick Other marketing: Adv. (Tracy Locke), Branding (Duffy Partners) Launch ...

Survey finds word of mouth important to reach potential donors

and older. Cone also announced the formalization of its cause branding for nonprofits practice, which ...

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