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Liam Gallagher's Pretty Green brand hires Holler

Burnett Group, will act as Pretty Green's lead shop alongside Neighbour, the branding and design ...

Brand Health Check: Superdry

could easily be mistaken for other high-street brands. The branding is its key distinguishing feature ...

Consumer insight: what marketers need to know about the New Type A woman

Ferreira, on a practical level, it is important in terms of branding for marketers to recognise that these ...

The seven sins of content marketing

projects also carries a sense of altruism and aspiration, he argues; the branding is understated, and many ...

Interactive: Twelve ideas for 2012

facilitator of that information rather than simply branding apps,' she adds. With HTML5 driving down the ...

Tesco adds brands in ecommerce fashion strategy

activity. This will extend beyond store appearances and range branding, as part of its healthy-living push ...

Versace whets appetite for H&M collection

they did not fit into the branding. When contacted by Marketing , H M issued the following ...

Helen Edwards on Branding: Sixty is the new old

Marketing to old people is increasingly important for brands as the median age of Europeans rises.

Brand of the Year 2011 shortlist

and Marketing, show that powerful branding is vital when the going gets tough. "Having a trusted ...

Burberry in talks with digital shops

been responsible for its overall image and branding since 2001. Burberry has worked with advertising ...

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