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Starbucks marketer Ian Cranna on changes at the coffee chain

other areas; hence the ditching of the word 'coffee' from its branding last year. In November 2011 ...

PizzaExpress launches celeb-led campaign

branding with a celebrity-led campaign.

Interactive: Twelve ideas for 2012

facilitator of that information rather than simply branding apps,' she adds. With HTML5 driving down the ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

ON THE BRANDS' Amid much conference comment on the importance of branding, it fell to IAG chief ...

Brand of the Year 2011 shortlist

and Marketing, show that powerful branding is vital when the going gets tough. "Having a trusted ...

The BR 200 July 2011: The web's most influential bloggers (51-100)

53 Branding Strategy Insider 8300 54 AdPulp 8176 ...

The BR 200 May 2011: The web's most influential bloggers (1-50)

10183 39 Vvvvvork 9682 40 Branding Strategy ...

Power 100: 100 to 50

reports directly to chief executive Johan Lundgren, who has taken a more hands-on role with branding and ...

Little Chef builds on Heston Blumenthal revamp with new branding

to refresh its branding. The updated red-and-white logo appears in lower case script, while the ...

Helen Edwards on Branding: First-mover disadvantage

Being first past the post to disclose information or pre-empt legislation is a move worth making.

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