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High times for booming energy-drinks sector

, managing director of branding agency Landor, agrees: 'Red Bull is as sweet as they come and that doesn't ...

Marketing guru: 'If you're working in marketing for a tobacco company, it's time to leave the country'

we may have to remove branding from our packs. What should I be telling her to tell the board ...

First tobacco, now alcohol?

precedent, and confuses problem drinking with branding,' he adds. Alcohol Concern, often a thorn in the ...

Starbucks marketer Ian Cranna on changes at the coffee chain

other areas; hence the ditching of the word 'coffee' from its branding last year. In November 2011 ...

Carlsberg targets 'beer-haters' with Copenhagen lager

, cosmopolitan and designer image . The branding incorporates Copenhagen s latitudinal point, 56 north. It is ...

Sector Insight: Liquers

drinks of this type are falling out of favour. Branding . With the exception of a couple of a few ...

Trading places: this week's people moves

. ( Campaign ) Jon Tipple , McCann London 's head of planning, has moved to sister branding agency ...

Heineken hands Strongbow Gold global digital task to Work Club

branding in February 2007 to target the overseas market. It is currently only available in Italy but ...

The seven sins of content marketing

projects also carries a sense of altruism and aspiration, he argues; the branding is understated, and many ...

Pernod Ricard unifies wines under Brancott identity

Pernod Ricard has unified the branding of its New Zealand wine, which has been previously branded

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