M&S' Steven Sharp: Why celebrity is vital to our marketing
03 May 2012 | by Matt Chapman
the branding side. We are now evolving the whole structure so we will not be replacing brand ...
Additional Information
Search filters
Refine your search:
By Date
By Publication
- brandrepublic.com (113)
- Campaign (180)
- campaignlive.co.uk (8)
- Direct Response (1)
- Marketing (775)
- Marketing Direct (9)
- marketingmagazine.co.uk (122)
- Media Asia (53)
- Media Business (4)
- mediaweek.co.uk (1)
- Media Week (1)
- Promotions & Incentives (24)
- prweek.com (1)
- Revolution Asia (2)
- revolutionmagazine.com (83)
By Channel
- Ad campaign (6)
- Agency (17)
- Digital marketing (235)
- Direct Marketing (70)
- Marketing (1271)
- More...
- Media (73)
- New Business (7)
- PR (1)
- Public Relations (19)
- Research & Data (11)
- Less...
By Industry Sector
- Clothing Stores (18)
- Online Shopping (21)
- Other High Street (38)
- Supermarkets (34)
Content
Search results for "Branding"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""Branding"" again in:
Jobs | Agency Showcase | Ad creativeIndustry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
they are prepared to spend to get quality. "In fact the move to branding an entry price range as ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
other areas; hence the ditching of the word 'coffee' from its branding last year. In November 2011 ...
Industry verdict: Tesco was right to ditch Value range
05 Apr 2012
asked retail and branding experts what they made of the decision....and feel of the Everyday Value branding hit the mark? Whereas Waitrose Essentials has been ...
Trading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
. ( Campaign ) Jon Tipple , McCann London 's head of planning, has moved to sister branding agency ...
Blue Rubicon launches agency Surname & Surname
08 Mar 2012 | by Sara Luker
and will draw on the agency's account experience, it has a separate branding and website. ...
Revolution: Special Report - Battle of the brands
06 Mar 2012 | by Kim Benjamin
, recognising the branding they can achieve from being featured on highly trafficked sites. Meanwhile ...
Homebase targets women with 'stylish' new brand identity
28 Feb 2012 | by Nicola Clark
The new look, which the retailer began planning a year ago, has been created by branding agency ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
Ferreira, on a practical level, it is important in terms of branding for marketers to recognise that these ...
SHIFT: Why marketers need to delay gratification
08 Feb 2012 | by Nicola Clark
. Speaking at GH Mumm and Perrier-Jouet's Champagne Assembly last week, branding experts argued that brands ...
