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CREATIVE STRATEGY - As ever, Sky takes the Xerxes approach to its prospect communications

flog you more channels, more movies and broadband. But what about me ? I am addressed as "The ...

Teleperformance to create 2000 contact centre jobs in South Africa by 2012

broadband fibre optic network. Jeff Smith, CEO and chairman of Teleperformance UK, said that South ...

Virgin Media and Sky step up rivalry with 'reasons to switch' direct response campaigns

contracts from its rival. It then lists free Sky Broadband, cheap calls, TV packages and HD as reasons to ...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

markets are as competitive as TV and broadband. In attempting to reel in customers and retain them, BSkyB ...

BSkyB tops league of direct mail users as overall spend falls nearly 10%

11.773 0 0 0 Telecoms and broadband giant BSkyB tops the league of spenders, with ...

LIVE REPORT - Day 3 behind closed doors at the DMA Awards 2009 judging

government/social marketing and FMCG but not telecoms and broadband. I was very surprised not to see more entries ...

Carphone Warehouse's TalkTalk boosts customer acquisition and steadies churn

LONDON - Carphone Warehouse's TalkTalk broadband arm has beaten forecasts for customer acquisition...broadband customer base of 4.1 million, including 1.3 million from the recently acquired Tiscali UK ...

CLIENT OF THE WEEK - Why BT believes direct marketing can generate response and build brands

: Broadband customer acquisition has become increasingly competitive because few customers are not already ...

IN THE HOTSEAT: Mike Cornwell, MRM's turnaround task master

working on a BSkyB acquisition task and are now working on a broadband assignment. In a year like this ...

Is BSkyB paying too much for its customer acquisition?

its rival by being more successful at cross-selling other services and differentiating its broadband ...

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