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Sony targets universities with comedy DVD tour

The campaign is to run alongside the launch of the films Pineapple Express, Step Brothers, You don ...

Warner Brothers in Lego Batman experiential promotion

LONDON - Warner Brothers has launched an experiential roadshow to promote its Lego Batman computer

Editorial: Why coupons haven't come into their own

the wake of the Lehman Brothers collapse, in part leading to Lloyds TSB's Government-brokered takeover ...

Profile: The story teller - Christian Cull, director of customercommunications BSkyB

. - Favourite movie The Marx Brothers Duck Soup. It s mad, creative comedy. Brilliant. - Favourite brands ...

Promotional Marketing 2007 Preview: What's hot - PME showcase

, radios and randomisers, will also be on display. Meanwhile, Denny Brothers (220) will be testing ...

101 Christmas Premiums

only find on its bigger brothers. With a remote control, car adapter and cables to hook up to a TV set ...

Campaign of the Month: Kellogg

Brothers, this is a valuable revenue stream and the promotion also fixes Scooby Doo in the minds of ...

Entertainment Marketing Handbook 2005: Making money from the silver screen

Corporate Creative Licensing (CCL). Innovation is key Gottleib worked for Warner Brothers Consumer ...

Special Report: Licensed Merchandise - From Bob to Winnie. How retail best-sellers make SP hits

should tie in with big-name characters from property owners such as Disney or Warner Brothers that are ...

Special Report: Publishing - Cover story

teenage superspy Alex Rider, and the Diamond Brothers books form part of his extensive backlist. Perfect ...

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