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FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

established a leadership team including Cadbury Schweppes, BT, Lever Brothers, NatWest, Tesco and ...

Yates Brothers Wine Lodges

04 Jul 1997 | by JEZ ABBOTT

Northern pub firm Yates Brothers Wine Lodges has handed its PR account to Leeds-based Sinclair...Northern pub firm Yates Brothers Wine Lodges has handed its PR account to Leeds-based Sinclair ...

MEDIA: WHAT THE PAPERS SAY; Mixed feelings on Al Fayeds’ fightback

22 Nov 1996

the Al Fayed brothers....the Al Fayed brothers. Legal correspondents and home affairs editors produced chiefly neutral ...

NEWS: B-M and Shandwick in pitch for Unilever

14 Jun 1996 | by STEVE BEVAN

detergent arm Lever Brothers, which appointed Burson-Marsteller last year to undertake a pan-European ...

NEWS: STOP PRESS

10 Nov 1995

. Lehman Brothers appoints Godfrey Merchant bank Lehman Brothers has appointed John Godfrey as its ...

 

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