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Lufthansa introduces Berlin routes

, supported by direct mail activity. Additional pre-launch activity will see CRM, direct and email ...

Top 50 Digital Consultancies

continually developing. 'Social media-led CRM (customer relationship management) is a really interesting ...

TBWA scoops global Four Seasons brief

Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design. The network will ...

B&Q calls direct marketing review

B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets

Industry view: Does M&S's new value food range hit the spot?

smart move needs to focus on introducing a loyalty CRM platform if they really want to play successfully ...

Lida appoints Nathan Gainford as managing partner

, alongside his solid CRM credentials, makes him a very strong Managing Partner on O2. "He will complement ...

Elvis and UM scoop Johnston accounts

, CRM and e-mail channels. UM will be responsible for all media. Johnston, which previously worked ...

London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'

responsible for our CRM campaign and we have built a very significant database of 5m people who are fans of ...

Lucre handed branding and CRM brief by Portal

Lucre has been enlisted to make a name for business consultancy and IBM partner Portal.

L'Oréal hires former BK marketer Power

Professionel. Last December, L Or al launched its debut CRM programme in an effort to forge stronger ...

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