28 May 2012
| by John Reynolds
Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch of...Confectionery for 58m.
It is now returning to the category with the launch of Cadbury Popcorn to tap into ...
22 May 2012
| by Sara Kimberley
Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting..., Cadbury Bitsa Wispa, to teenagers who may never have heard of the brand until it relaunched in 2008 after ...
03 Apr 2012
Cadbury launched an April Fools' campaign for its Dairy Milk Bubbly bar "made with helium"....and seeded via the Cadbury social community. Digital posters featuring the "new" bar appeared at ...
23 Mar 2012
| by John Reynolds
As Cadbury launches its Olympic-themed Spots v Stripes campaign at London's St Pancras this week...As part of the Cadbury initiative, the public are invited to try their luck at winning VIP tickets ...
22 Mar 2012
| by John Reynolds
Kraft is proposing to change the name of its international snacks business, including Cadbury, to
21 Mar 2012
| by Helen Edwards, PPA, Business columnist of the year
Brand equity can thrive or wither depending on the choice of partner for a tie-up, as Cadbury...There are two places where you might encounter the Cadbury chocolate brand, aside from the normal ...
21 Mar 2012
| by Toby Talbot, executive creative director, RKCR/Y&R
Games. As the official treats provider of the London 2012 Games, I m liking Cadbury for their ...
09 Feb 2012
| by Gemma Charles
Brands under fire include Kellogg's Krave, Nesquik and Cadbury's Buttons.
The CFC was due to ...
02 Feb 2012
In a move away from its previous "Glass and a Half Full Productions" work, Cadbury Dairy Milk is...from 3 February, promotes a new product, Cadbury Dairy Milk Bubbly.
The ad is part of a 6 million ...
09 Jan 2012
| by Sara Kimberley
Cadbury's Crème Egg is launching an Olympic and Paralympic-themed ad campaign to support its...me Eggs featured in the ads will release their goo in The Goo Games to promote Cadbury s tier-two ...