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Kraft ups offer for Cadbury as Nestlé pulls out of bidding

LONDON - Kraft Foods is upping its hostile attempt to acquire Cadbury, as rival Nestlé pulls out of...a cash sweetener of an extra 60p per share to Cadbury shareholders. The increased cash offer is an ...

O2 Media boosts sales team

to a range of offers from 50 brands including Adidas, Blockbuster and Cadbury and Interflora. The ...

Meet Simon Thompson, Lastminute.com

. I also loved Cadbury Gorrilla for capturing the chocolate moment perfectly and the Saturday before ...

Meet the strategists

's, Cadbury, Warner Bros and ING Direct How do you fit within the wider agency structure? We have a ...

Cadbury ad raises eyebrows

right - and Cadbury is at the forefront of this movement. When the now legendary Gorilla ad first aired ...

Media Week Essay - Television

even better when integrated with other media; only one of the IPA winners, Cadbury's Biscuits, used TV ...

Gottlieb captains strong squad

turnaround by Daren Rubins and Philippa Brown at PHD in the UK - the Cadbury's win in particular. "We have ...

Meet Julie Mercer, Cadbury

Love of Wispa" campaign has demonstrated the power of consumer communities on social networks. Cadbury ...

Ellsom to boost PHD search offer

several PHD clients, including ING Direct, BMI Baby, Sainsbury's and Cadbury. Ellsom will draw on his ...

London frees stage joint Halloween promotion

Cadbury - the first time the two newspapers have taken part in a joint promotion....The commercial deal will promote Cadbury's Cr me Egg Twister for Halloween and kicks off today ...

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