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Cadbury division set to become Mondelez International

Kraft is proposing to change the name of its international snacks business, including Cadbury, to

Kraft Foods kicks off digital roster review

The food giant, which owns brands such as Dairylea, Cadbury and Oreo, has sent an RFI to a number ...

Class of 2012

worked as a senior brand manager of global rums at Diageo and a brand manager at Cadbury. It was at ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

Brand equity can thrive or wither depending on the choice of partner for a tie-up, as Cadbury...There are two places where you might encounter the Cadbury chocolate brand, aside from the normal ...

Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

Games. As the official treats provider of the London 2012 Games, I m liking Cadbury for their ...

Brand Manager of the Week: Lisa Harrison

marketing campaign? The Cadbury dancing clothes ad. Cleverly made and wicked song choice. - What is ...

Sky brings back 60s ads for Mad Men launch

Nanette Newman and Leslie Ash. Other ads that will run during the first episode include Cadbury's Milk ...

Adwatch (Mar 14) top 20 recall: Britvic

= (14=) Cadbury Creme Egg Fallon London/PHD 30 17= ( ) Haribo Quiet ...

Kraft hires Mother for Green & Black's ad account

controversial acquisition of Cadbury in early 2010. Cadbury had acquired Green Black s five years earlier for ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

Cadbury s chocolate and confectionary brands, alongside Olympics sponsorship. She has been instrumental in ...

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