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LG builds championship effort out of texting trend

31 May 2007 | by Michael Bush

National Texting Championship. James Williams, EVP at Ogilvy PR Los Angeles, says the goal of the contest ...

Strange currencies

29 Mar 2007 | by Tonya Garcia

, the hot dog eating championship for the cool set took place at the second annual Vending Machine ...

As a marketing opportunity, March Madness makes sense

09 Mar 2007 | by Irene Chang

The NCAA Men's Division I Basketball Championship, better known as March Madness, begins this week...the championship game. Why does it matter? In the world of sports and entertainment, few events ...

Malaria group uses championship brackets to raise interest

23 Jan 2007 | by Marc Longpre

The NCAA men s basketball championship in March attracts a diverse following of fans through ...

BMW announces golf sponsorship

26 Jun 2006 | by Karl Greenberg

Golf Association (WGA) leading to the creation of the first-ever BMW Championship....The golf championship, debuting in 2007, will be the third of four PGA TOUR Playoff tournaments ...

Super Bowl gives Detroit face-lift

15 May 2006 | by Danielle Lipp

cold," says Lovio-George. The team also traveled to Seattle and Pittsburgh, the championship cities ...

GM to highlight autism research during NCAA championship

30 Mar 2006 | by Michael Bush

INDIANAPOLIS: George Mason University's run for the Final Four not withstanding, the Cinderella hoops story of the year revolves around Jason McElwain, the autistic high school senior from upstate New York who scored 20 points in the last three minutes of his school's final regular season game.

Orange Bowl gives cities in FL chance to show local spirit

14 Mar 2005 | by Jen Adams

played. With a national championship game coming up, the committee decided to announce City ...

CAMPAIGNS: Albany road race seeks support on 25th anniversary

13 Oct 2003 | by Eric Arnold

championship for women, and so draws to Albany some of the best professional runners the world over, including ...

Lifting 'geek' perception draws the press to chess

21 Jan 2002 | by ALLEN HOUSTON

challenging task of generating awareness for the 145-year-old US Chess Championship, which began on January ...

 

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