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Agencies predict TV ad market could rise 4% in Q2

, as brands increase TV spend around the Easter holidays, the European Football Championship, and...the UEFA Euro 2012 Football Championship in Poland and Ukraine. Sky Media, BSkyB's sales house, is ...

Trends in audience behaviour around TV and online video

in 2019. Some things, like the 2019 X-Factor final or the 2020 Uefa European Football Championship ...

ZenithOptimedia upgrades UK advertising outlook for 2011

dominate the UK media the Euro Football Championship in June and July, and the London Olympics between ...

Brand heritage - what makes a brand great?

world boxing championship an unprecedented four times. Ali pays the price of his convictions when he ...

Case Study: WRC - On-track to being a top sports entertainment brand

How a flexible and synergistic network of companies delivers the World Rally Championship brand...fans around the globe. In the last three years the World Rally Championship (WRC) has been developed ...

 

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