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Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it

20 Jan 2012 | by John Reynolds

cricket and golf's Open Championship are all looking at how they can achieve cut-through for their brands ...

Sharp appoints Work Club to Euro 2012 sponsorship task

08 Sep 2011 | by Anne Cassidy

European Football Championship....Football Championship. The deal made Sharp the exclusive partner in the audiovisual equipment category. ...

O2 Priority Moments rides to top of BR app chart

21 Jul 2011 | by Daniel Farey-Jones

's number one, the official app for golf's Open Championship, which ended on Sunday, is down to number five ...

My Media World: Steve Cox

13 Jul 2011 | by Jeremy King

central striker for QPR. The ones we have scarcely troubled last year s Championship s defences, and I m ...

Sharp's image makeover

17 Mar 2011 | by Suzy Bashford

's sponsorship of cycling and football's European Championship in 2012 (see box). It also plans to create a TV ...

Zavvi agrees sponsorship deal with RugbyRocks

21 Apr 2010 | by Joe Thomas

include sides from the IRB World Sevens Series and RFU Championship. Following RugbyRocks, which is ...

Pay what you want for Championship Manager 2010

18 Aug 2009 | by Jacquie Bowser

download of the latest version of its PC football game 'Championship Manager', with the price starting at...'Championship Manager 2010' , which features 81 playable divisions from over 30 countries. On September 11 ...

Rolex promotes Wimbledon sponsorship in The Times

23 Jun 2009 | by Sarah Johnson

week focused around the championship. The supplements will also be replicated on Times online ...

Rubik's Cube plans marketing push around 30th anniversary

22 Jan 2009 | by James Quilter

Anniversary, including a world championship at a venue to be confirmed. The Rubick s Cube is currently ...

Liverpool widens sponsor list

21 Oct 2008 | by Ed Kemp

, Liverpool has joined the Superleague Formula championship, in which football clubs compete on the ...

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