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Cleveland midge attack helps Cutter build buzz

American League Championship Series last week, they were greeted by four people dressed as bees handing out ...

Strange currencies

, the hot dog eating championship for the cool set took place at the second annual Vending Machine ...

As a marketing opportunity, March Madness makes sense

The NCAA Men's Division I Basketball Championship, better known as March Madness, begins this week...the championship game. Why does it matter? In the world of sports and entertainment, few events ...

Personalities drive extreme sports action

Championship (UFC) are looking to position themselves as the cutting edge for both spectators and participants ...

Interview: Jeff Pearlman

, The Bad Guys Won! A Season of Brawling, Boozing, Bimbo-chasing, and Championship Baseball with Straw ...

Interview: Shaun Powell

Championship Game? Powell: Honestly, I didn't see it. I fell asleep. I just finished watching the highlights ...

World Series of Poker cashes in on media's interest

championship, which is the most visible and popular game in all of poker. Australian Joseph Hachem, the winner ...

PR TECHNIQUE: PR Stunts: Pulling a stunt that will whip up the media

basketball team won the NCAA championship and held a celebration parade - stealing away most of Meyers' media ...

Diary: Windy City serves up ping-pong PR

three-day championship tournament at the end of the month. ...

ANALYSIS: Client Profile - WWF wrestles with its popularity and image. The World Wrestling Federation has grown from humble beginnings to become a wildly popular, dollars 250 million media empire. But how can a corporate PR team appeal to stakeholders whi

Dan Klores Associates partner Peter Seligman, who handles PR for rival World Championship ...

 

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