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MARKETING MIX: Book of the week

marketing mix. However, for small and medium-sized charities that are just starting out, it's a very useful ...

SUPPLEMENT: Charities

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Charities 'failing to communicate'

Despite spending millions on marketing each year, charities admit they are failing to communicate...The 'State of the Third Sector' study revealed that nine out of 10 charities claim the public do ...

Charities turn to email

Charities are upping their use of email marketing as a cost-effective tool to build support and...growing number of charities turning to email to help them meet objectives. It's a great opportunity ...

Charities unite for fundraising

Mencap has joined with other leading charities to launch a fundraising consortium designed to give...The charities will continue to work individually to secure corporate funding. The consortium is ...

Charities face market saturation

there are too many charities doing similar work and competing with each other ....there are too many charities doing similar work and competing with each other . The research, based ...

CHARITIES: A giving relationship

Charities have pioneered many of the relationship marketing techniques now being adopted by...Charities have pioneered many of the relationship marketing techniques now being adopted by ...

Charities retain faith

LONDON - Charities have been hit hard by declining response rates from their direct mail in recent.... Perhaps surprisingly, the pressures appear to be resulting in greater volumes of mail from charities, not ...

CHARITIES: Helping brands

found that 60% of adults were more likely to buy products associated with charities, while 67% of ...

News brief: Charities predictions

Action on Smoking and Health and Cancer Research UK have predicted that a third of pubs will stop serving prepared food to gain exemption from new legislation banning smoking in pubs.

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