CAMPAIGNS: Branding - PGI-USA hits gold with platinum PR
10 Jun 2002 | by SHARON GOLDMAN EDRY
favorite charities. Results In 1992, less than 200 jewelers carried platinum. Today, over 20,000 ...
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Search results for "Charities"
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Jobs | Agency Showcase | Ad creativeAflac shows consumers company behind the duck
07 Feb 2005 | by Anita Chabria
raised more than $200,000 for children's charities. The company also sponsors an annual Aflac ...
Super Bowl Fantasy: Marveling at Super Bowl commercials has become as much a part of the annual sports event as what transpires on the football field. But are those spots worth all the millions of dollars? PRWeek challenges six agencies to prove that PR c
24 Jan 2000 | by CLAIRE ATKINSON
House and the NFL Charities. The program reaches McDonald s two target audiences: families and the ...
Platform: Tempering ad pizazz with PR discernment - Issues-led advertising co-ordinated with sensitive PR can add emotional appeal to a brand, says Chris Genasi
06 Nov 1998 | by CHRIS GENASI
attack by the pressure groups, charities and government officials who are forever vigilant in promoting ...
THIS WEEK’S BIG QUESTION: Should charities focus their resources on PR or advertising?
20 Jun 1997 | by NICK PURDOM
of getting a message out. Charities need to consider which of those ways is going to be effective ...
Saatchi and Saatchi hires CRE chief for new division
13 Jun 1997 | by JEMIMAH BAILEY
September to run the Cause Connection. The unit will focus on establishing links between charities and ...
