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Jobs | Agency Showcase | Ad creativeAds for charities often fall into the trap of obvious sentimentality, giving the viewer an excuse
A traditionally difficult sector, but this year has seen some groundbreaking ads that have struck a balance between being hard-hitting and compelling. 'Cartoon', this year's winning NSPCC ad, combined live action with animation in a disturbing way that unsettled audiences around the globe. The spot...
A cartoon child in the environment of a real house keeps "bouncing back" from his father's vicious attacks, like cartoon characters always do. Cigarette burns and heavy violence forces the cowering cartoon into further compromising positions until a final act of abuse reveals a real child lying motionless...
Interactive ads have, until now, been relegated to the ranks of shopping trolley items such as Chicken Tonight, so the fact that a charity has chosen to use the technology to educate viewers about the plight of the homeless is groundbreaking in itself. The ads, staring "Paul", a former resident of one...
An extremely impactful spot which highlights one of the drawbacks of internet chat rooms - you don't know who you're talking to. The ad targets teenagers and their parents and misleads us as to the identity of the speaker - a clever way of showing how we too can be misled by paedophiles who build up...
Ivan Zacharias gives us a brutal account of the Royal Marines' training programme - an ad so evocative it leaves you breathless. The viewer is dragged into a water tunnel to watch a recruit as he struggles through various stages of the course. We suffer with him, aided by the use of titles questioning...
Shades of the movie The Sixth Sense are evident in this hard-hitting spot promoting teenage road safety as the ghost of road accident victim Tom walks unseen past his grieving friends, family and girlfriend. Children are normally the main target of road safety campaigns but road accidents are the biggest...
's Biggest Morning Tea in which people have a cuppa for cancer charities. An amusing and refreshing approach
increasingly hard for charities as the public's immunity to shock increases. Saatchi Saatchi has rethought ...
famous or award-winning campaign, and the task is becoming increasingly hard for charities as the public ...
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