Pennzoil uses Indy 500 excitement to buoy product drive
19 Jul 2004 | by Douglas Quenqua
. There were two charities involved in the event, Best Buddies, a nonprofit dedicated to helping people ...
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Jobs | Agency Showcase | Ad creativeStaffers are a good litmus test for environmental messaging
27 Sep 2007 | by Keith O'Brien
sales to mostly eco-focused charities, and curates films and other messaging that supports this world ...
Everyday heroes help drive Volvo's public-service effort
16 Dec 2002 | by ERIC ARNOLD
their favorite charities. A top winner will get a free Volvo for life. The awards ceremony itself will ...
Foreign carmakers strike back at smear campaign
04 Mar 2002 | by ANITA CHABRIA
Nissan and Toyota - which each gave well over $1 million to charities after September 11 - decided to be ...
COMMENT: Editorial - Regret does pay for Ford, Nasser
11 Sep 2000
's described as a 'viral' marketing technique. Doughnuts are given out at local schools and charities, which ...
MAKING CHARITY PAY: Companies such as Microsoft are becoming more strategic in the way they donate money, goods and services to charity - But is it worth the effort? Can charity buy a corporate image? Steve Lilienthal investigates
22 May 2000 | by STEVE LILIENTHAL
college scholarships and funds for churches, community charities and the Boy and Girl Scouts. Home Depot ...
CAMPAIGNS
16 Aug 1999 | by BENEDICT CARVER
anchor s favorite charities if they agreed to be dunked. Visitors stood in line to sample Fruit ...
