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ANALYSIS: Client Profile - Word of mouth tastes pretty sweet to Krispy Kreme

29 Oct 2001 | by JIM EDWARDS

cheap doughnuts to local charities so they can be sold to raise money. Oh, and another communications ...

MARKET FOCUS FOOD & BEVERAGE: The days when food PR meant simply product mentions in newspaers are over - John Frank finds today’s game is about connecting with consumer lifestyles

07 Aug 2000 | by JOHN FRANK

good about whatever is being promoted. That can mean tying in with local charities, using celebrity ...

MAKING CHARITY PAY: Companies such as Microsoft are becoming more strategic in the way they donate money, goods and services to charity - But is it worth the effort? Can charity buy a corporate image? Steve Lilienthal investigates

22 May 2000 | by STEVE LILIENTHAL

college scholarships and funds for churches, community charities and the Boy and Girl Scouts. Home Depot ...

MARKET FOCUS FOOD & BEVERAGE: Microbrews face down a flat market - The microbrew craze has settled like an old beer. The small suds makers face competition from re-energized mass brewers and from newly hot imports. As John Frank reports, the master

21 Feb 2000 | by JOHN FRANK

press coverage, as did his donating the money collected to charities backed by the St. Louis ...

ANALYSIS: Corporate profile - PR keeps Bear Creek success story going. Catalog concern Bear Creek doesn’t advertise, but each year its products find their way into thousands of American homes. How? A take-no-prisoners PR program from savvy pro Bil

15 Nov 1999 | by JOHN FRANK

roses is donated to charities and other good causes. - Stepping up basic media contact work ...

CAMPAIGNS

16 Aug 1999 | by BENEDICT CARVER

anchor s favorite charities if they agreed to be dunked. Visitors stood in line to sample Fruit ...

ANALYSIS: Media Relations - McDonald’s: winning back the media’s love. - McDonald’s has had a lousy relationship with the media for years. Now the Golden Arches is working to change that. John Frank reports

09 Aug 1999 | by JOHN FRANK

relations group that also includes consumer services, government affairs, charities and community affairs ...

Bishoff triumphs over three rivals for dollars 400k McDonald’s business

26 Jul 1999 | by REBECCA FLASS

Hampshire) as well as the Ronald McDonald House charities in those regions. The program is slated to ...

CAMPAIGNS: Best strategies and top tactics from the world of PR

05 Jul 1999

dollars 2 million for charities dedicated to sick kids and their families, including famous Ronald ...

 

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