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L'Oréal hires former BK marketer Power

. Brand ambassadors include Hugh Laurie, Rachel Weisz and Cheryl Cole. ...

Cheryl Cole launches debut shoe collection

Cheryl Cole has unveiled her first foray into fashion designing with the launch of a shoe...interviews with Cheryl Cole, featuring her style and beauty tips. The shoes are expected to be available ...

L'Oreal unveils £20m online CRM campaign

alongside celebrity ambassador Cheryl Cole in a TV campaign for its Casting Creme Gloss range next year ...

Brand Health Check: The X Factor

opinion the audience values. It's just not the same without Simon Cowell's scorn and Cheryl Cole ...

Punter Appeal - McCann London

, languishing at the bottom of the pile was a L'Oreal TV ad featuring Cheryl Cole. With an overall average score ...

X Factor advertising prices forecast to fall by 'up to 10%'

revenues following this season's departure of star judges Simon Cowell and Cheryl Cole, according to media

Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -

out that Cheryl Cole's L'Oreal hair and eyelashes are false extensions, or have been extensively ...

Think BR: Marketing to the gender agenda

: Cheryl Cole, not Jordan, is the female role model of choice, and David Beckham is looking much more manly ...

The new working-class brands: PizzaExpress, Tesco and BBC One

working-class celebrities. Wayne Rooney came top, beating Katie Price and Cheryl Cole. One unexpected name in ...

Sector Insight: Haircare

. L'Oreal signed former X Factor judge Cheryl Cole in 2009 to front its Elvive Full Restore 5 ads. Although ...

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