180china
10 Apr 2012 | by Stone Lei, 180 China
Amid rising product homogenisation in China, perhaps every brand strategy needs a REthink....is not a special case. In China, almost all sectors are like this - from shampoo, credit cards and ...
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Search results for "China"
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Jobs | Agency Showcase | Ad creativeChina
24 Sep 2004
China is easing entry for foreign agencies ahead of its full opening next year. Sharon Desker Shaw...In a little over a year, China is due to fully open its US$12 billion-plus advertising market ...
The World: Insider's View - China
12 Nov 2004 | by Addison James, the managing director of Lowe China
put your feet, Lowe China's Addison James writes...., where the bill for 27 came to the equivalent of a Mr Chow's entree. China's not all plain sailing ...
The World: Insider's View - China
15 Jul 2005 | by Tom Doctoroff, the chief executive of JWT Greater China
China is a traditional media market, where TV and print ads rule. And it can be a frustrating ...
Media Comment - Survival of the fittest as China print sector starts to consolidate
12 Mar 2004 | by Alex Abplanalp, CEO of Zenith Media China
China, aimed at streamlining the sprawling print sector....or related sectors, to make them fitter and healthier as China opens up to the greater challenge of ...
Media Comment - Survival of the fittest as China print sector starts to consolidate
12 Mar 2004 | by Alex Abplanalp, CEO of Zenith Media China
China, aimed at streamlining the sprawling print sector....or related sectors, to make them fitter and healthier as China opens up to the greater challenge of ...
MEDIA: Comment - China circulation audits a long way off despite WTO
13 Dec 2002 | by ALEX ABPLANALP, managing director of ZenithMedia China
class hungry for information, China is already one of the largest print markets in the world. The print...$2 billion - 40 per cent of the advertising market. But as China ascends the global stage, what are ...
MEDIA: Comment - China circulation audits a long way off despite WTO
13 Dec 2002 | by ALEX ABPLANALP, managing director of ZenithMedia China
class hungry for information, China is already one of the largest print markets in the world. The print...$2 billion - 40 per cent of the advertising market. But as China ascends the global stage, what are ...
Media: Comment - Yet more change in China's TV market - but at what cost?
07 May 2004 | by Alex Abplanalp, CEO, Zenith Media China
China is now the seventh largest advertising market in the world. The television medium, which...to sell. Benchmarked against other Asia-Pacific countries, China is no longer a low-cost media ...
FOCUS: Massive advertising explosion looming for mainland China - WTO, Internet among most
15 Sep 2000 | by LEO WONG, CEO, MindShare Greater China
China has become the world's second-largest economic market, according to the International ...
