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The Advocates - China bolsters Pernod Ricard's drinks cabinet

large portfolio of distinctive brands, but China's thirst for premium alcohol as it flexes its economic...Asia, and particularly China - which is proving a key driver of growth and contributed to the company ...

Publicis extends footprint in China

said that Longtuo will form part of its Razorfish business in China, which currently employs 130 people ...

180china

Amid rising product homogenisation in China, perhaps every brand strategy needs a REthink....is not a special case. In China, almost all sectors are like this - from shampoo, credit cards and ...

Grayling expands into China with opening of Shanghai office

Shanghai, its first in mainland China....office in mainland China is an important and strategic step for Grayling. We have the strongest network ...

Cohn & Wolfe signs agreement to acquire Impactasia in China

The deal, subject to regulatory approval, will triple Cohn Wolfe s size in the Greater China ...

Editor's Comment: China: the next marketing power

Growth. China. Two words that appear so often in the same sentence they are practically synonymous...and smartphones to cloud computing. As China liberalised its economy, Huawei worked on instilling a ...

WPP increases investment in China's digital industry

financing round. WPP has marked Greater China, which is currently its fourth-largest market, generating ...

Brunswick opens third office in China and expands Asian team

Brunswick Group will further its presence in China with the opening of a Shanghai office tomorrow....The Shanghai office will be Brunswick's third office in China and its 19th globally. In a ...

Think BR: China - obstacles and opportunities

I came back from the IPA trip to China exhausted but elated. What a place! More than the time ...

Think BR: Solving the superficiality of China's brand language

China must connect with its emotional past if it is to develop a distinctive brand language that...recent furore over the fake Apple stores in China served to highlight a simple truth. China is ...

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