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Think BR: Promoting the UK as a global hub of creativity

The UK is in a prime position to promote itself to China and the rest of the world as a leading...I visited China to attend the 18 th China International Advertising Festival as part of the ...

Think BR: Weird web culture is bigger than cheap LOLs

political significance of memes. In the Global Lulzes panel, for example, bloggers from China and Syria ...

Think BR: Olympic turnaround - Connecting with customers

in central China or downtown Manhattan; nothing has provided sponsors with a stronger or more ...

IBM study identifies four distinct personalities in digital space

. IBM surveyed 3,800 consumers from six countries China, France, Germany, Japan, the UK and the US ...

Why the world needs a desirable bank

, as well as USAA, Allianz, StateFarm, Bank of China and Standard Chartered (to name but a few ...

Think BR: The new language of consumerism

. This has been such a success in some parts of the world, for example in China, that young people hang ...

Think BR: London 2012 - less desirable than an Oxo cube?

and excited about the Olympic Games? Not so Our study covered UK, Germany, USA, India, China and ...

Think BR: When the Chinese talk about air... what does that mean?

Western brands wanting to succeed in China need to shed their assumptions, writes John Coll...the back of viewing groups in China discussing western medicines. Viewed in context I thought that ...

Young westerners are embracing a global outlook

Chinese, exhibiting an intimate history of China's culture as told through the personal stories of its ...

Think BR: China - obstacles and opportunities

I came back from the IPA trip to China exhausted but elated. What a place! More than the time ...

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