Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
, a digital newspaper for the City, learned from a high-profile source that businesspeople from China ...
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Search results for "China"
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Jobs | Agency Showcase | Ad creativeJaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
with a Twitter campaign. It is also looking to target emerging markets such as China through its ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
68,870 -1% 4 9 Verizon 49,151 15% -1 10 China Mobile ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
which are in China. India will replicate that same growth story, but is between four and five years ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
grew by 15% last year in China. Retaining the current team, including chief executive Giles Turrell ...
Thai company set for Birds Eye bid
14 May 2012 | by John Reynolds
of Weetabix by China's Bright Food for 1.2bn. It was disclosed last year that private equity firm ...
Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
price its range to carve out share in markets such as India and China. Second, beware generic ...
Marketing's top five Jubilee initiatives
08 May 2012 | by John Reynolds
. There will be 60 limited editions of the title sold in China, one for every year of Her Majesty s reign ...
Chinese firm acquires majority stake in Weetabix
03 May 2012 | by John Reynolds
China's state-owned Bright Food company has taken a controlling interest in Weetabix, as the..., as we extend the business into China in partnership with Bright Food." Follow John Reynolds on ...
Pepsi releases limited-edition Michael Jackson cans for global push
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
. The activity will go live in China this week, before rolling out globally. The promotional work will ...
