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Freescale uses SMS to tout name change

Freescale Semiconductor takes advantage of SMS' popularity in China to convey branding effort...China. Understanding the broad popularity of short messaging services (SMS) in China, the former ...

2005 Global Report: Global vision, local action

market of Australia to the rapidly developing market of China. The maturity of the PR function also ...

Inside the Mix

indispensable at the expense of TV and even computers (as is the case in China, according to research by BBDO ...

 

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