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Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

with a Twitter campaign. It is also looking to target emerging markets such as China through its ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

68,870 -1% 4 9 Verizon 49,151 15% -1 10 China Mobile ...

Marketing's top five Jubilee initiatives

08 May 2012 | by John Reynolds

. There will be 60 limited editions of the title sold in China, one for every year of Her Majesty s reign ...

Omnicom and IPG form JV to service $1bn global Chevy account

27 Mar 2012 | by Anne Cassidy

Interpublic s McCann Erickson, the brand s lead agency in Latin America, India and China, have formed the ...

Carat lands $3 billion global GM media

24 Jan 2012 | by Katherine Levy

US, EMEA and Asia Pacific but does not include Brazil, India and China which were not included in the ...

As UK clients slash budgets, agencies look East

06 Oct 2011 | by John Tylee

responsible for the mind-blowing ad budget of China Mobile, the country's biggest brand, nodded as his ...

General Motors launches $3bn global media review

24 Aug 2011 | by Katherine Levy

suggest that India and China are not included in the review. GM is reported to want to improve the ...

Marketing in China: Taming the dragon

02 Aug 2011 | by Patrick Brzeski

Diageo's acquisition of one of China's best-known drinks manufacturers in June was a landmark deal ...

Brand Health Check: Volvo

28 Jul 2011 | by Alex Brownsell

markets; and, in the longer term, in China, home of its new parent. CHRIS PEARCE, CHIEF CLIENT OFFICER ...

Toyota named greenest brand in the world

27 Jul 2011 | by Gemma Charles

sustainability with performance on publicly available information and data. It covers the US, Japan, China ...

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