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Mindshare retains Unilever media buying in the US

Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America and ...

Apple cements most valuable brand status as UK's giants slide

68,870 -1% 4 9 Verizon 49,151 15% -1 10 China Mobile ...

Marketing's top five Jubilee initiatives

. There will be 60 limited editions of the title sold in China, one for every year of Her Majesty s reign ...

Chinese firm acquires majority stake in Weetabix

China's state-owned Bright Food company has taken a controlling interest in Weetabix, as the..., as we extend the business into China in partnership with Bright Food." Follow John Reynolds on ...

Pepsi releases limited-edition Michael Jackson cans for global push

. The activity will go live in China this week, before rolling out globally. The promotional work will ...

Nestle buys Pfizer's baby food unit for $11.85bn

China, where the company has lost market share in the past five years after withdrawing two varieties of ...

Brand barometer: Social media performance of Starbucks

. DECEMBER Starbucks China partnered Jiepang, attracting 30,000 check-ins and a free drinks upgrade to ...

Tiger beer kicks off global advertising review

ad account across Malaysia, Singapore, Vietnam, China, Thailand and Cambodia. DDB was recently ...

Sue Garrard: From pensions to Pot Noodles

details of lobbying in Indonesia.' Garrard recently visited Unilever's China office, where all the main ...

Jordan promotes Snickers in Twitter prank

followers, about the Eurozone debt problems and China's GDP rating, before revealing that she hadn't been ...

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